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Features of an Ideal Social Listening Tool

All social listening tools aid your company in evaluating social conversations and the engagement that your clients and general populace hold with your social media platforms and content. There are many tools designed for this role, but choosing an ideal tool is a daunting task. This post presents to you some listening tool features that make up an effective social listening tool; you can use these tips when looking for a perfect listening tool.

Clientele Segmentation

Social listening tools help you to understand your clients and what they are saying about your services and products. These tools also help you to know more about your prospective clients. But without a proper understanding of your customers’ psychographic behavior, interests, and other demographic factors, it is not possible to use your listening tool beneficially. As such, you should always go for listening tools that have the capacity to segment your clients and prospective clients. Such segmentation helps you to understand specific demographic groups well, and such understanding can help you to make appropriate adjustments.

Comprehensive Engagement Metrics

Social listening tools help you in determining the number of customers and prospective clients who are engaging with your brand on social media platforms. These tools can get you simple metrics such as views, re-tweets, or likes. But you’ll need more than these simple metrics to understand your clientele. For instance, it will be better to understand the type of content that draws them in, the channels they engage in most cases, and keywords that feature in their searches. As such, you should always go for listening tools that have the largest number of metrics so as to comprehensive data on your consumers and prospective consumers.

Platform Convergence

There are many social media platforms that you can use to present your content and products and services. These platforms have varying levels of effectiveness in reaching out to your clients. To improve your reach out programs, you’ll need to know the kind of social media channel that works best for your company. As such, you’ll need a listening tool that has the ability to compare the performance of different social media platforms. Such comparisons will help your company in choosing and using the most effective social media channel.

Geographical Comparisons

Is your brand global or local? Whichever the case, you’ll need to get an understanding of how well your brand is performing across different regions. It’s vital to know how popular your brand is across different jurisdictions. Such information can help you to improve marketing activities in specific regions by making adjustments to improve markets or niches that perform poorly. As such, it’s always prudent to go for a listening tool that is able to segment your market and present social media metrics from different regions.

Multimedia Recognition

Social media platforms use different types of communication. To analyze multimedia content, you’ll need a social listening tool that is capable of analyzing text, images, emojis, GIFs, videos, and other forms of content. Your listening tool should have the capability to identify content problems to ensure all your presented content is ideal.

Final Thoughts

There are many listening tools out there, but they don’t all work in the same way. The effectiveness of such tools in improving your listening capacity vary, and you’ll need to assess them in a careful way to find the best tool that can better your listening capacity. The insightful tips provided in this post can help you in choosing an ideal social listening tool. But if you’ve got doubts about choices, it’s better to consult an IT expert in this area or a firm such as NetBase, which specializes in matters of social media listening, audits, and analytics.